Audience development at Twents Gitaar Festival


Outreach activities (whose main goal is audience development) at Twents Gitaar Festival in 2020 were divided into two parts. First part of outreach activities consisted of masterclasses that EuroStrings Artists Ema Kapor, Maja Kralj, Silvio Bilić and Luis Alejandro Garcia held for young local students. Each of the mentioned EuroStrings Artists held individual online masterclass sessions via Zoom and worked with young guitarists from Netherlands.

The festival made a short video that shows how these masterclasses were organized and how everything turned out in the end.

Moreover, Twents Gitaar Festival also made an instructional video about the guitar that was intended for school children. The video was called “Guitar in the classroom” and is approximately half an hour long. The main premise of this video is to answer the questions what is the guitar and how to start playing guitar. This video was offered to a number of schools. Alongside the video, festival also lent out a number of acoustic guitars so schools can use them while broadcasting the instructional video.
Video was filmed on July 6th and July 13th.